Which term describes a temporary activity that large numbers of people enthusiastically pursue?

• A. Disaster behavior
• B. Craze
• C. Fashion
• D. Social movements

Answer: (B)

A craze describes a rapid, widespread surge of interest where many people enthusiastically join in, often for a short period, and the excitement fades quickly. It captures the idea of a temporary activity that captures the public imagination and draws large numbers to participate, but it doesn’t last. This differs from fashion, which refers to styles or practices that persist for longer, often cycling over seasons or years. It also differs from social movements, which are organized, sustained efforts aimed at broader social or political change, and from disaster behavior, which concerns how people act in emergencies. So for a temporary, high-energy phenomenon with broad participation that doesn’t endure, a craze fits best.